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Website Services

WordPress Website Design and Development

Your website is the digital face of your business. Let our team help you transform your online presence with our professional website design and development solutions. Our experts will design a website that represents your brand and helps you attract more visitors.

What is the website development process?

Installation and Setup:

  • Install WordPress on the server.
  • Configure basic settings, such as site title, tagline, and timezone.

Theme Selection:

  • Choose a suitable theme based on project requirements.
  • Install and activate the chosen theme.

Customization:

  • Customize the theme settings to match the design and branding.
  • Modify CSS, if necessary, for additional styling.
  • Plugin Integration:
  • Install and activate necessary plugins for added functionality.
  • Configure plugin settings according to project needs.

Content Management:

  • Create and organize pages, posts, and categories.
  • Add and format content, including images and multimedia.

Security Measures:

  • Implement security plugins and measures to protect the website.

Responsive Design:

  • Ensure the website is responsive on various devices.
  • Test and adjust layout and design for mobile and tablet views.

SEO Optimization:

  • Install an SEO plugin(s) and optimize content for search engines.
  • Configure meta tags, descriptions, and XML sitemaps.
  • Ensure all pages and posts are SEO optimized

Performance Optimization:

  • Optimize website speed and performance.
  • Compress images, utilize caching, and minimize HTTP requests.

Backup and Recovery:

  • Set up regular automated backups of the website.
  • Ensure a reliable recovery plan in case of data loss.

Troubleshooting:

  • Diagnose and resolve issues related to themes, plugins, or conflicts.

User Training and Support:

  • Offer training for clients on using the WordPress backend.
  • Offer ongoing support for any questions or issues.

Testing:

  • Conduct thorough testing on different browsers and devices.
  • Test forms, interactive elements, and overall functionality.

Analytics Integration:

  • Integrate Google Analytics or other tracking tools.

Accessibility:

  • Ensure the website is accessible to users with disabilities.
  • Follow accessibility best practices and guidelines.

Monthly Website Maintenance

Monthly maintenance is a flat-fee cost for providing ongoing services to avoid fluctuating hourly support charges. This is monetarily beneficial especially with clients who expect needing regularly updated content. The selection of which desired services will affect the monthly maintenance price. (The option for hourly support is still available)

What is included in monthly maintenance?

Typical services covered by monthly maintenance:

  • Regularly update WordPress core, themes, and plugins (which reduces code conflicts and security risks) 
  • Diagnose and resolve issues related to themes, plugins, or conflicts
  • Minor website changes such as contact information change, or an image update: up to 1 support hour of updates
  • Checking status of backups 

Add-ons:

  • Regular website updates such as posting events, listings, portfolio items, etc
  • Monthly analytics reports; Monitor and analyze website traffic and user behavior
  • Running bi-annual site audits and fixing any errors

SEO & Content Strategy

Keyword Analysis 

A keyword analysis report is valuable for businesses and organizations that want to improve their search engine optimization (SEO) and reach a wider audience online. By understanding the keywords that their target audience is using to search for information, businesses can tailor their website content and marketing strategies to attract more relevant traffic.

What is included in a keyword analysis?

Our Keyword Analysis Includes:

Current ranking keywords
If a current website exists, we will report the current keywords and their rankings.

List of competitors
List of competitors based on your industry, location, and audience.

Content Gap
List of keywords that competitors are ranking for that you are not.

Suggested Target Keywords
List of sorted and filtered keywords based on industry, services, and audience. Keywords provided will aim to be above 700 in average search volume and lower than 75 in keyword difficulty.

Content Strategy & Content Calendar

Based on a Keyword Analysis, we can create a master list of suggested blog post titles that are geared towards a business’ audience. These post titles take into consideration: tone, topic, season, and strategies such as series or industry specific posts.

A content calendar will be created after specifying how many posts per month, and how many months the calendar should contain. 

The blog posts are sorted by pillar keywords, topic, and strategies.

This can be a recurring service included in a monthly plan, or provided at a flat-fee when desired.

Blog Post Content Creation

In addition to a content calendar, we can procure the content and ensure the post is seo optimized. 

Content includes:

  • Premium stock photos with relevant alt tags and titles 
  • Copywriting, using client branding/tone
  • International and external linking
  • Keyword optimization based on relevant topic, but with strategy to mention other topics and services 
  • CTA closing section 

Add-ons:

  • Custom graphics creation; featured images branded and optimized for sharing on social media 
  • Custom graphics creation; internal post  images branded and optimized to align with content, and optimized for sharing on social media (such as infographics) 
  • Monthly or quarterly keyword reports 

Keyword Reports

Keyword reports track the progress of the keywords targeted via content strategy. We will be focusing on keyword position, keyword position changes, and traffic per keyword. 

At an interval of either monthly or quarterly, all organic keywords the website is ranking for will be crawled and exported. The results will then be sorted and filtered to provide insight that will be included in a reports overview. 

These services can be wrapped in a monthly plan, or flat-fees when needed.

On-Page SEO

The goal of On-Page SEO is to Improve search engine rankings, attract more organic traffic, increase website visibility. The focus is optimizing individual web pages and posts.

Techniques:

Keyword optimization, title tags, meta descriptions, header tags, image optimization, internal linking, URL structure, mobile-friendliness, page loading speed, content quality

Optional Services are:

  • Go through each page to ensure they are optimized 
  • Go through each post to make sure they are optimized
  • Go through each media file to ensure they are optimized
  • Restructuring and/or redesign of website to improve UX and UI issues
  • Utilize plugins to improve page speed, load time, and image compression

Learn more about On-Page SEO and why it is important

Technical SEO (Site Audits) 

The goal of Technical SEO is to identify areas for improvement, fix issues that may impact performance and SEO, and ultimately enhance the overall user experience. It’s a valuable process for website owners, developers, and marketers aiming to optimize their online presence.

Technical SEO requires a site audit to assess:

Website structure, URL structure, sitemap, robots.txt file, schema markup, crawl errors, mobile compatibility, page loading speed, site security, accessibility, user experience issues.

Optional Services are:

  • Run site audit
  • Fix errors in site audit

Learn more about Technical SEO and why it is important